Google Cloud has released its “AI Business Trends 2025” report, sharing insights on how AI will impact business in the coming years. The company has identified five key areas where enterprise AI will make a significant difference: multimodal AI, AI agents, assistive search, AI-powered customer experience, and AI-enhanced security.
Multimodal AI models, which can process text, images, audio, and video, are expected to enhance the way AI interacts with us. By mimicking how our brains process different types of information, these models aim to make AI more intuitive and accurate. Google Cloud anticipates that 2025 will be a turning point for AI adoption, with multimodal learning driving much of the growth. The report predicts a $2.4 billion global multimodal AI market by that year.
The report highlights that training multimodal AI models requires large amounts of data. To address this, businesses should focus on AI models that are known for their high-quality results, long context capabilities, and ability to scale for large deployments.
AI has evolved from simple chatbots to advanced AI agents capable of managing complex workflows. These agents are expected to streamline internal processes, support multiple channels, and enhance design and production. Retailers, in particular, are likely to use AI agents to help marketing teams by generating customer-focused campaigns, product descriptions, and creative content.
Another key trend is assistive search. Instead of relying on traditional keyword searches, new AI-powered systems will allow users to search using images, audio, video, and conversational prompts. This shift is driven by the increasing accessibility of generative AI and the rapid advancements in multimodal search capabilities. These AI-driven search technologies are already improving site searches, product searches, and customer support, providing faster data access, more intuitive searches, and deeper insights.
AI-powered customer experience technologies are the next trend. These solutions will not only predict customer needs but also help businesses build stronger connections with their customers. Personalized recommendations and search features that understand customer intent will provide tailored customer support across various shopping channels. Even industries like manufacturing are expected to benefit, with AI enabling a shift from traditional sales models to more complex, made-to-order systems. For this to happen, manufacturers will need a real-time view of operations, integrated IT and OT data, and optimized processes across design, production, marketing, and customer service.
Finally, AI-enhanced security is set to become a critical feature. AI will play a key role in strengthening security, identifying and addressing threats, automating manual tasks, and speeding up response times. The report suggests that financial institutions will use AI to detect counterfeit documents, manufacturers will apply it to safeguard data and identify risks, and the media and entertainment industries will use AI to fight deepfakes and misinformation.
