A new survey has revealed that more than half of the respondents who are effective at collecting product usage data use these insights to influence their product roadmaps. These findings are part of the Revenera Monetisation Monitor: Software Usage Analytics 2025 Outlook report.

The survey highlights how effective data collection practices give software producers a clear advantage. Nicole Segerer, General Manager at Revenera, pointed out that common challenges like siloed approaches, manual processes, and collecting data without analyzing it often prevent technology companies from using their data to improve software monetization and revenue strategies.

Key takeaways from the report include:

• There is potential for improvement in how companies collect and analyze product usage data. While 38% of respondents are good at gathering product usage data, 62% still have room to improve their efforts.
• A growing issue is that 29% of respondents collect telemetry data but don’t analyze it—this has increased from 11% just two years ago.
• Fewer companies are relying on homegrown solutions for collecting and analyzing usage data, with 31% of respondents using these solutions, down from 37% last year.
• Nearly half of the respondents (49%) still use separate systems that make it difficult to get a unified view of the customer, complicating software usage analytics efforts.
• The use of a mixed approach in collecting customer intelligence, combining automation with qualitative efforts and user segmentation, has increased. 81% of respondents now take this blended approach, up from 69% last year. Among product managers, this figure rises to 90%.

The report also notes the business opportunities that come from software usage analytics:

• The ability to track customer entitlements and usage rights has improved significantly, with 54% of respondents now able to track this, up from 39% last year. Among those who collect usage data “very well,” this number jumps to 70%.
• The primary use of product usage data is to identify upsell opportunities, with 68% of respondents using it for this purpose.
• Nearly half (45%) of respondents are using product usage data to inform decisions about product roadmaps, and this figure rises to 56% among those who collect product usage data “very well.”
• A significant portion of customers are seeking more insights into their usage data. 36% of respondents say that more than half of their customers already have access to usage data, while 39% report that their customers want more insights or functionality.
• Among those planning to change their monetization models in the next two years, 37% plan to offer usage-based models to align better with customer value. Additionally, 59% expect usage-based models to grow as a percentage of overall software license revenue.